Launceston Farm beef headed for Waitrose shelves

With the difficulties facing the organic market at the moment it is difficult to get a higher price for organic meat than convntionally farmed meat.  However, we have started selling our beef toWaitrose as they recognise the quality of beef from our Aberdeen Angus cattle meaning we get a better price.

Another issue we are keen to look at is how we add value to our own product.  Beef is pretty versatile so we need to explore our options and be more creative about what we sell, how we sell it and who we sell it to.  Jimi's farm tours for the B&B guests inspire lots of visitors to take home a piece of top-side but I am sure there is more we can do.  Watch this space...